Black Friday online sales to hit new record, expected to top $9 billion
This will likely end up as the biggest Black Friday ever online. Overall online sales for the day after Thanksgiving are expected to top $9 billion , according to Adobe, which tracks sales on retailers’ websites. That would be a record . Through 6 p.m. ET, shoppers spent $7.28 billion at websites. That number could balloon to as much as $9.2 billion before the day is done, Adobe said. The record -breaking spending comes on the heels of a strong day of Thanksgiving shopping in which consumers shelled out an all-time high of $5.29 billion online , up 2.9% year-over-year. Typically, shoppers spend about $2 billion to $3 billion online in a day, according to Adobe. Black Friday shoppers at the Opry Mills Mall in Nashville, Tennessee, on Nov. 25. Seth Herald / AFP via Getty Images The company said shoppers were picking up Apple products such as watches and AirPods, smart speakers and televisions, espresso machines and gaming consoles, as well as toys from Funko, Hatchimals and Squi...