Amazon debuts home insurance store in the UK in latest move into finance
In this article AMZN Follow your favorite stocks CREATE FREE ACCOUNT The Amazon logo displayed on a smartphone and a PC screen. Pavlo Gonchar | LightRocket via Getty Images LONDON — Amazon will start selling home insurance in the U.K. through partnerships with three local insurers, further expanding the e-commerce titan's push into financial services. The company announced Wednesday it is opening a new service called Amazon Insurance Store. The product will show shoppers quotes for policies from insurance providers including Ageas, Co-op and LV+ General Insurance, with Amazon pocketing a commission on each sale from its partners. It is similar to offerings from price comparison sites like Comparethemarket and Moneysupermarket. Customers who want to apply for home insurance on Amazon can do so by filling out a questionnaire, which asks them questions on their home insurance needs. They're then shown a list of quotes from Amazon's insurance partners , along with reviews ...