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Bud Light fumbles, but experts say inclusive ads will stay

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Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay. “A few years from now, we will look back on this ‘controversy’ with the same embarrassment that we feel when we look back at ‘controversies’ from the past surrounding things like interracial couples in advertising,” said Sarah Reynolds, the chief marketing officer for the human resources platform HiBob, who identifies as queer. On April 1, transgender influencer Dylan Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page. She showed off a can with her face on it that Bud Light sent her — one of many corporate freebies she gets and shares with her millions of followers. But unlike the dress from Rent the Runway or the trip to Denmark from skincare brand Ole Henriksen, Bud Light’s partnership with Mulvaney angered some customers and hurt sales, while the brand’s ...

Binance's rescue of FTX shows no crypto company is 'too big to fail,' experts say

In this article BTC.CM= Follow your favorite stocks CREATE FREE ACCOUNT Binance CEO Changpeng Zhao speaking at a press conference during Web Summit 2022. Ben Mcshane | Sportsfile | Getty Images Binance's agreement to salvage rival cryptocurrency exchange FTX from collapse shows how no one is safe from the chill of crypto winter, according to industry experts. Prior to this week, FTX was the fourth-biggest exchange, processing billions of dollars in daily trading volumes, according to CoinMarketCap data. Its CEO Sam Bankman-Fried had a high profile in Washington, D.C., appearing in Congress to testify about the future of the crypto industry and committing millions in political donations. Despite this, not even FTX was immune from the downturn in digital assets. It's something even Bankman-Fried had recognized, telling CNBC previously: "I don't think we're immune from it." And, sure enough, on Tuesday his firm signed an offer from Binance to be acquired by th...

Trump tax returns show former president was subject to $10,000 SALT cap — but experts say he may have sidestepped the limit

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Former U.S. President Donald Trump on Nov. 15, 2022. Eva Marie Uzcategui/Bloomberg via Getty Images Former President Donald Trump paid millions of dollars in state and local taxes from 2015 through 2020, according to income tax returns publicly released Friday by the House Ways and Means Committee. But while the returns show associated tax deductions were capped at $10,000 a year starting in 2018 — due to a tax law that took effect that year — experts say Trump may have been able to bypass the cap via a workaround involving certain business entities. Doing so would have given him a bigger federal tax break — and sidestepped a contentious tax policy in one of his signature legislative achievements, known as the Tax Cuts and Jobs Act, experts said. More from Personal Finance: Why egg prices surged in 2022 What to know before tapping retirement savings to pay credit card debt What to do if you win the $640 million Mega Millions jackpot "Just because there was a $10,000 cap, there are...